Every campaign
needs a North Star.
Northstar Media Consultancy plans, builds and runs the paid media, websites and content that take growth brands from spend to scale — with the same discipline data teams and D2C founders expect.
Media buying discipline, built for founders who move fast.
We sit where paid media, web and content meet — one team that plans the campaign, builds the page it lands on, and reports on what actually moved the number that matters.
Data-first media buying
Campaigns built on audience research, bid strategy and continuous optimisation across Meta, Google and programmatic (DV360) — not "set and forget."
Full-funnel execution
From the ad that gets the click to the website that gets the sale — creative, landing pages and campaigns designed to work together.
Founder-led, not agency-siloed
Direct access to the people running your account. No account manager relay — Jatin and Rishi are on your campaigns.
Meta & Google Ads
Performance campaigns across Facebook, Instagram and Search built to convert, not just reach.
Website Design
Shopify and WordPress builds designed to load fast, look premium, and convert traffic into orders.
Content & Creative
Graphics, product shoots and short-form content that gives your ads something worth clicking on.
Have a brand that's ready to grow?
Tell us about it — we'll reply from Gurugram within a day.
Everything a growing brand needs from its media partner.
We run paid media and build the assets around it, so every rupee of spend lands on something that's built to convert.
Meta Ads
Facebook & Instagram campaigns — creative testing, audience research and budget pacing built around acquisition, not just impressions.
Google Ads
Search, Shopping and Display campaigns structured around real purchase intent, with bid strategy tuned to your margin.
Programmatic & DV360
Display and video buying at scale through DV360 — audience targeting, bid strategy and pacing managed end-to-end.
Website Design & Development
Shopify and WordPress websites built for D2C brands — from product pages to checkout, designed to convert.
Content Creation & Graphic Design
Ad creatives, product photography direction and brand visuals — the assets your paid campaigns actually run on.
Social Media Management
Content calendars, community management and organic strategy that keeps your brand consistent between campaigns.
SEO
On-page and technical SEO to build the organic traffic that keeps working long after a campaign ends.
Email Marketing & Automation
Lifecycle and campaign emails — welcome flows, abandoned cart, and promotional sends that turn subscribers into repeat buyers.
Brand & D2C Growth Strategy
Positioning, launch planning and channel strategy for D2C brands — built from hands-on experience growing one from zero.
Five steps, one accountable team.
Discover
We learn the brand, the margin, the audience and what "success" actually needs to look like before touching an ad account.
Build
Website, creative and campaign structure get built together, so the ad and the page it lands on are telling the same story.
Launch
Campaigns go live across Meta, Google and programmatic with clean tracking and a testing plan from day one.
Optimize
Budget pacing, bid strategy and creative refresh — reviewed on a set cadence, not left to run on autopilot.
Report
Plain-language reporting on what actually happened to spend, and what it's going to take to improve it next cycle.
Not sure which services you need?
Tell us about the brand — we'll recommend where to start.
Two performance marketers, one consultancy.
Northstar Media Consultancy was founded by Jatin Vasandani and Rishi Jain — a performance-marketing and programmatic-buying duo based in Gurugram, India. Between them they've built a D2C brand from scratch and run campaigns across Meta, Google and DV360 for wellness, fintech, fashion and mental-health brands.
Jatin leads performance marketing and web at Northstar — hands-on with Meta Ads, Google Ads, SEO, web design and AI-powered marketing tools. He built and grew D2C fashion label Veloria Clothing from the ground up: brand, Shopify store, creative and paid acquisition. Earlier experience spans marketing at upGrad and Aditya Birla Group.
Rishi leads programmatic and paid-media strategy at Northstar. As a Programmatic Buyer at LS Digital Group, he runs end-to-end DV360 campaigns — audience targeting, bid strategy, budget pacing and performance reporting — alongside Google and Meta Ads. He works at the intersection of data, media and growth, turning attention into measurable outcomes.
Brands we've built and run campaigns for.
Wellness & Ayurveda brand — display and video campaign management.
mPokket — fintech app, performance and programmatic media buying.
D2C fashion label built from zero — brand, Shopify store and Meta Ads acquisition.
Mental-wellness & anti-bullying app for teens — campaign support and media planning.
Let's plan your next campaign.
Based in Gurugram, working with brands across India. Reach out directly — no forms, no funnels, just a conversation.